As previously announced, Brad Pitt is the new ambassador for Brioni, an Italian men’s wear brand, which has dressed Brad for the red carpet since the 2019 Cannes Film Festival. Yesterday, the first ad photo as well as commercial for the collaboration was released (and quickly posted on our Twitter @BradPittWeb!) and now we’ve added them in HQ to our photo gallery. Brioni will also release a Brad Pitt signature line of exclusive items, including a limited-edition suit and tuxedo featuring a customized label, according to WWD. The first limited-edition styles will be unveiled in the second half of 2020.
Commenting on the campaign, Brad Pitt said, “I’ve always admired Brioni’s elegant and timeless designs,” Pitt said of the black-and-white campaign, lensed in Los Angeles by Mikael Jansson. “The brand embodies creativity, quality and excellence.”
”It was almost too good to be true,” says Brioni design director Norbert Stumpfl, on the collaboration. “We created a tuxedo for him for the 2019 Cannes Film Festival, and it was immediately a perfect match. He loves the tailoring and the new direction the brand has taken. Brad wears the clothes in the right way and the clothes don’t wear him. Men want to be like him and women love him. It does not get any better.”